Review: Poke the Box

Poke the Box Poke the Box by Seth Godin
My rating: 4 of 5 stars

Poprilično jednostavna knjiga sa savjetima koji su na prvi pogled jednostavni i svima očigledni, ali možda je baš zato ova knjiga vrijedna čitanja. Neće vam oduzeti previše vremena, a saznati ćete ili barem postati svjesni nekih stvari kako čovjek funkcionira. Glavna ideja ove knjige je da se ne smijemo bojati pokušaja i neuspjeha jer samo tako može doći do promjena. Pasivnost neće donijeti ništa. Čekati na rezultate nema smisla jer se ništa neće dogoditi samo od sebe. Mi smo ti koji moramo "izazivati" stvari da se dogode tako što ćemo raditi, posebno one stvari kojih se bojimo jer tu najčešće leži rast i razvoj, van naše zone komfora. Razlog što ovakva knjiga mora postojati je to da nam je potrebna zato što nas od malena uče da se ne izdvajamo, jer tako može doći samo do problema kažu. Uče nas da se uklopimo i ne "stršimo". Pa i dan danas to radim bez obzira što znam da je to kukavičluk i pogrešan pristup. Idem linijom manjeg otpora misleći da sam uspio ako se nisam osramotio. Bolje se pet puta osramotiti pa ćeš onda šesti put bar nešto uspjeti ili će te prestati dirati to što si se "osramotio". A živjeti život tako da ostaneš ispod radara da te nitko ne primijeti je strašan kukavičluk. Zamisli da ležiš na postelji i umireš, bi li se u tom trenutku bojao ičega osim smrti?

Svi na koji rade za drugog samo odrađuju ono što im se kaže, to je najsigurniji put. Svaka inicijativa može dovesti do problema ili kritike. - "The change was in her posture. The change was that for the first time in this job, Annie wasn’t waiting for instructions, working through a to-do list, or reacting to incoming tasks. She wasn’t handed initiative, she took it."

"Dr. Jan Souman, of the Max Planck Institute for Biological Cybernetics, studied what happens to us when we have no map, no compass, no way to determine landmarks. I’m not talking about a metaphor—he researched what happens to people lost in the woods or stumbling around the Sahara, with no north star, no setting sun to guide them. It turns out we walk in circles."

"I define anxiety as experiencing failure in advance…and if you have anxiety about initiating a project, then of course you will associate risk with failure."

Strah je glavni razlog što neke stvari ne radimo. A jako smo dobri u prikrivanju tih strahova i smišljanju "pravih" razloga. - "When in doubt… Look for the fear. That’s almost always the source of your doubt."

"Of course, the challenge of being the initiator is that you’ll be wrong. You’ll pick the wrong thing, you’ll waste time, you’ll be blamed."

Lako je raditi šta ti se kaže, to svatko može. Treba imati inicijativu i stvoriti posao, a za to je potrebna hrabrost i odlučnost. Moram priznati da sam na svojim prvim poslovima mislio da je smisao dobrog radnika da odradi što više stvari s To-do liste, nisam znao da je u stvarnosti dobar radnik onaj koji ima inicijativu i ne boji se raditi ono što misli da je potrebno, naravno ukoliko njegovi poslodavci to odobravaju.Ako ne odobravaju, to nije mjesto za razvoj ni osobni ni profesionalni. - "They don’t understand that Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing."

"Please stop waiting for a map. We reward those who draw maps, not those who follow them."

"The factory has programmed that adventurous impulse out of us. The economic imperative of the last century has been to avoid risk, avoid change, and most of all, avoid exploration and the new."

A ovo je možda najbolje pitanje iz ove knjige s kojim ću se pozabaviti u narednom periodu sigurno. Objaviti ću taj članak kada dođem do odgovora. - "If you had a chance to do a TED talk, what would it be about? What have you discovered, what do you know, what can you teach? You should do one. Even if you don’t do one, you should be prepared to do one."

Ako je prvi biznis koji sam samostalno pokrenuo bio pogrešan, to znači da ću možda promijeniti smjer i doći do pravog biznisa koji će biti isplativ. Ali ako ne pokrenem prvi, neću doći onda do onog drugog koji je pravi. Kao ni vlasnik Starbucksa čiji se primjer navodi u ovoj knjizi. - "But what if the “wrong” Starbucks had never been built? What if Jerry and his partners had said, “Well, we’re not sure if this bean thing is going to work, so let’s do nothing”? Without Jerry Baldwin and his flawed idea for a coffee bean store, there’d be no Frappuccino. One led to the other by the usual route, which is never a straight line."

Ne boj se griješiti. Puno je gora pasivnost. - "Is your work so serious and flawless and urgent that each thing you do, every day, must work?"

"The challenge is to focus on the work, not on the fear that comes from doing the work."

"The person who fails the most usually wins."

"The only way to get better at throwing, though, is to throw. Throw poorly, throw again. Throw well, throw again. Get good at throwing first."

Ovako šefovi griješe, ako nekog tko je pogriješio kritiziraju pred svima pa onda svi igraju na sigurnu kartu kako ne bi završili na isti način. Tu prestaje svaka inicijativa. - "Here’s the nightmare, and it’s a vivid one: The boss finds someone who did something wrong and she hassles/disciplines/humiliates/fires her. If you’re not wrong, that’s not going to happen."

Danas sam imao jednu ideju da pokrenem jednu webstranicu, nisam to uradio jer sam preispitivao tu odluku. I onda dođem do ove rečenice u knjizi. - "Today, not starting is far, far worse than being wrong."

"If you start, you’ve got a shot at evolving and adjusting to turn your wrong into a right. But if you don’t start, you never get a chance."

Jedan jako zanimljiv primjer kako je jedan bend krenuo nastupati iako ih nitko nikada nije nigdje zvao da nastupe. Stvar je u tome da se snađeš. - "For our first American tour, no-one wanted to book us. So, instead of booking shows, we drove as far away from our homes in Canada as we could get. We would then show up at venues where a show was going on and tell them we were 2,000 miles away from home, had a gig booked down the street but it somehow fell through. “Would you guys mind if we played a short set here tonight?” IT WORKED! We played countless shows this way."

Ako postoji nešto što možeš i znaš raditi, a bojiš se ili si neodlučan, onda to više nije stvar da bi trebao to uraditi nego da to MORAŠ uraditi jer si to dužan uraditi zbog sebe i zbog cijelog svijeta koji će imati koristi od toga. - "I believe there is. I believe that if you’ve got the platform and the ability to make a difference, then this goes beyond “should” and reaches the level of “must.” You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us."

"If you can’t fail, it doesn’t count."

“There are two mistakes one can make along the road to truth. Not going all the way, and not starting.” Siddhrtha Gautama

Sve u svemu dobra i vrijedna knjiga iako mi na početku nije djelovala obećavajuće.

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